Description
The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale.
Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Reviews and Testimonials
This chapter, "Sustainable Marketing and Retailing: Demystifying the Emerging Themes and Future Research Directions," targets the SDG goals of the United Nations and emanates Potential Future Research Directions in Sustainable Marketing and Retailing Research. The chapter concludes that sustainability in retailing depends upon the retailer's contribution through empowering sustainable consumption, such as through choice editing strategy (eliminating the option of buying products with a poor environmental or social record), implementing CSR, and promoting slow fashion culture. To the best of our knowledge, the published work is the first attempt to unearth the literature on 'Sustainable Marketing' and 'Retailing' together.
– Vaibhav Sharma, O.P Jindal Global University
Author's/Editor's Biography
José Santos (Ed.)
José Duarte da Rocha Santos
received his PhD in Management from Vigo University. He also holds MSc in Marketing and a bachelor’s degree in Business Sciences. Between 1987 and 2002, he played various roles in sales, marketing, and management of companies in the information technology sector. From 2003 to 2018, he performed the functions of a management and marketing consultant. Since 1999, he has been a professor in higher education in Portugal in the fields of management and marketing. He is currently a marketing professor at the Accounting and Business School of the Polytechnic of Porto (ISCAP/P.PORTO). He is also a senior researcher at the CEOS.PP - Centre for Organizational and Social Studies of the Polytechnic of Porto, Portugal. His principal research area is customer relationship management through digital marketing.
Inês Pereira (Ed.)
Inês Pereira
is a Marketing and Brand manager professor at ISCAP, from Polytechnic of Porto, with expertise in branding, social marketing and corporate social responsibility. Inês has edited books, published chapters and papers in journals and international congresses with referee. She has also organized 2 international congresses on social and non profit marketing. She is the director of Business Communication Degree and Post-graduation on Management and direction of Health care institutions.
Paulo Pires (Ed.)
Paulo Botelho Pires of Porto Business School, received his PhD in Management and has a master’s degree in marketing.