The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
A Bibliometric Investigation of Electronic Word-of-Mouth in Tourism and Hospitality Research
|
|
Author(s): Mahmut Bakır (Samsun University, Turkey)and Ali Emre Sarılgan (Eskisehir Technical University, Turkey)
Copyright: 2023
Pages: 24
Source title:
Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service
Source Author(s)/Editor(s): Gonçalo Poeta Fernandes (CITUR, Polytechnic Institute of Guarda, Portugal & CICS, Universidade NOVA de Lisboa, Portugal)and António Silva Melo (CiTUR, Polytechnic Institute of Porto, Portugal & CIDTFF, University of Aveiro, Portugal)
DOI: 10.4018/978-1-6684-6985-9.ch014
Purchase
|
Abstract
Today, electronic word-of-mouth (eWOM) has a substantial impact on consumers' decisions to purchase tourism and travel services. Therefore, it is essential to have a comprehensive understanding of eWOM in tourism and hospitality research. The chapter aims to conduct a comprehensive examination of the existing body of knowledge pertaining to eWOM communication within the domain of tourism and hospitality. To this end, bibliometric data was obtained from the Web of Science database, utilizing the Bibliometrix R package. The PRISMA flowchart was employed to ensure a systematic examination, which included a total of 515 scholarly documents published between 2008 and 2021. The utilization of a word cloud facilitated the identification of the most prevalent terms within the field, while a thematic map was employed to reveal the themes that guide the existing body of knowledge. Furthermore, co-occurrence analysis was utilized to discern four distinct research themes that have emerged as particularly prominent within the field.
Related Content
|
Suneel Kumar, Varinder Kumar, Marco Valeri, Nisha Devi, Kamlesh Attri.
© 2024.
28 pages.
|
|
Tuğçe Şimşek.
© 2024.
28 pages.
|
|
Maja Turnsek, Adele Ladkin.
© 2024.
25 pages.
|
|
Alkistis Papaioannou, Panagiotis Dimitropoulos.
© 2024.
17 pages.
|
|
Kannapat Kankaew, Parinya Nakpathom, Alhuda Chanitphattana, Hataipat Phungpumkaew, Kwanporn Boonnag, Gilbert C. Magulod Jr.
© 2024.
16 pages.
|
|
Jessica Patrícia Ferreira, Bruno Barbosa Sousa, Nuno Costa.
© 2024.
26 pages.
|
|
Anup Kaith, Geeta Sachdeva.
© 2024.
22 pages.
|
|
|