A Comparative Study of Mobile Banking Adoption: An Analysis of Banking Customers in U.S. and Thailand

View Sample PDF

Author(s): Jomjai Sampet (Faculty of Business Administration, Chiang Mai University, Thailand), Chuleeporn Changchit (Texas A&M University, Corpus Christi, USA)and Ravi Lonkani (Faculty of Business Administration, Chiang Mai University, Thailand)
Copyright: 2020
Pages: 45
Source title: Novel Theories and Applications of Global Information Resource Management
Source Author(s)/Editor(s): Zuopeng (Justin) Zhang (University of North Florida, USA)
DOI: 10.4018/978-1-7998-1786-4.ch005

Keywords: Information Resources Management / Information Science Reference / Library & Information Science

Purchase

View A Comparative Study of Mobile Banking Adoption: An Analysis of Banking Customers in U.S. and Thailand on the publisher's website for pricing and purchasing information.

Abstract

Recently, mobile banking has gained significant importance, and the growth of the field is accelerating. Due to a rapid increase in smart phone users, banks have shifted the competitive landscape from physical banking branches to internet banking and mobile banking services. However, many customers remain reluctant to use this banking channel. It is crucial for banks to meet customers' need and understand which factors play an important role in encouraging or discouraging them from using mobile banking. Culture can also play an important role on these factors. This study compares the mobile banking perceptions between the consumers in the U.S. and in Thailand and reveal various factors that influence mobile banking adoption for these two nationalities. The findings suggest factors that banks should consider when implementing mobile banking services, thus allowing them to design the services that meet the needs of their customers.

The IRMA Community

Research IRM

A Comparative Study of Mobile Banking Adoption: An Analysis of Banking Customers in U.S. and Thailand

Purchase

Abstract

Related Content

IRMA Sponsors