A Critical Discourse Analysis of “Minority Women for Trump” Campaigns on Social Media

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Author(s): Wei Sun (Howard University, USA)
Copyright: 2018
Pages: 25
Source title: Reconceptualizing New Media and Intercultural Communication in a Networked Society
Source Author(s)/Editor(s): Nurhayat Bilge (Florida International University, USA)and María Inés Marino (Florida International University, USA)
DOI: 10.4018/978-1-5225-3784-7.ch012

Keywords: Digital Communications / Information Science Reference / Media & Communications

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Abstract

Political communication in the digital age has brought new insights and challenges to American citizens across parties, genders, and ethnicity. The 2016 Presidential election has drawn global attention just as previous US presidential campaigns. Moreover, with two opposing and controversial candidates for the presidency, voters are divided across a wide range of issues. This chapter is interested in various minority women for Trump campaigns on social media sites, in the time frame when Trump's lewd comments about women were made headlines before the third Presidential Debate until Election Day. Selective and sampled posts from Facebook, Twitter, and Instagram are analyzed. How did minority women position themselves in Trump's campaign on social media discourse? How did minority women make decisions to support Trump's campaign? How did minority women relate to Trump's lewd comments about women? These research questions are answered to offer readers insights of minority women's political engagement.

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A Critical Discourse Analysis of “Minority Women for Trump” Campaigns on Social Media

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