A Primer for Conducting Survey Research Using MTurk: Tips for the Field

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Author(s): Silvana Chambers (The University of Texas at Tyler, USA), Kim Nimon (The University of Texas at Tyler, USA)and Paula Anthony-McMann (ETMC Regional Health Care System, USA)
Copyright: 2019
Pages: 23
Source title: Crowdsourcing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-8362-2.ch038

Keywords: Business Science Reference / Government & Law / Human Aspects of Business / Public & Sector Management

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Abstract

This paper presents best practices for conducting survey research using Amazon Mechanical Turk (MTurk). Readers will learn the benefits, limitations, and trade-offs of using MTurk as compared to other recruitment services, including SurveyMonkey and Qualtrics. A synthesis of survey design guidelines along with a sample survey are presented to help researchers collect the best quality data. Techniques, including SPSS and R syntax, are provided that demonstrate how users can clean resulting data and identify valid responses for which workers could be paid.

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A Primer for Conducting Survey Research Using MTurk: Tips for the Field

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