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A Translational Research Approach to Cross-Border Digital Business Model Development
Abstract
Digitization and cross-border entrepreneurship are driving research in business model innovation. The chapter describes a process to convert research findings into business model development insights by adopting a translational research approach. Entrepreneurs and top management teams can use the insights to map out how they will manage and assess, frame, create, communicate, deliver, capture, protect, and sustain economic and social value. A corpus of 465 paragraphs was assembled by extracting textual paragraphs from relevant research articles providing actionable insights for companies interested in designing or innovating their business models. The research approach employs topic modeling to structure the insights from a systematic literature review and associates the emerging topics with the eight elemental functions of an existing system-level business model framework. The resulting business model framework is theoretically driven but provides actionable insights for scholars and practitioners.
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