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Acceptance, Use, and Influence of Political Technologies among Youth Voters in the 2008 US Presidential Election
Abstract
The visibility of network-based technologies in the 2008 U.S. presidential election is indicative of their importance as tools to inform and motivate a populace. By explaining what factors impact usage behaviors with respect to these technologies, their use can be better encouraged. In this paper, the authors examine the constructs influencing usage behaviors for political technologies using the unified theory of acceptance and use of technology (UTAUT) model. The authors also explore the impact of the use of political technologies on political interest and activism in organized movements. The model was tested on a large sample of youth voters, and results suggest that performance and effort expectancy, along with social influences, impact the use of political technology. Evidence was also found suggesting that the usage of political technologies positively impacts political interest and political activism. Findings suggest that room for growth exists in devising novel ways to use political technologies to motivate active participation.
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