Adaptive Use of ICT in Response to Disintermediation

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Author(s): Pramod Sharma (University of Queensland, Australia), Dean Carson (Southern Cross University, Australia)and Andrew Taylor (Southern Cross University, Australia)
Copyright: 2005
Pages: 5
Source title: Encyclopedia of Developing Regional Communities with Information and Communication Technology
Source Author(s)/Editor(s): Stewart Marshall (The University of the West Indies, Barbados), Wal Taylor (Cape Peninsula University of Technology, South Africa)and Xinghuo Yu (Royal Melbourne Institute of Technology, Australia)
DOI: 10.4018/978-1-59140-575-7.ch002

Keywords: Global Information Technology / Government & Law / Information Science Reference / Urban & Regional Development

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Abstract

Traditionally, the Australian travel agency sector has operated as the premium intermediary in a relatively simple distribution chain that can be depicted as follows: In such a system, it is estimated that travel agents have traditionally handled over 85% of consumer transactions (Wilde & Rosen, 2000). The advance of online technologies and ICT-based distribution systems has changed the dominant role of travel agents in the distribution and supply of travel products. This has impacted on their relevance, returns, and individual financial viability.

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