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Adopting ICT in the Mompreneurs Business: A Strategy for Growth?

Adopting ICT in the Mompreneurs Business: A Strategy for Growth?
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Author(s): Yvonne Costin (University of Limerick, Ireland)
Copyright: 2012
Pages: 18
Source title: Gender and Social Computing: Interactions, Differences and Relationships
Source Author(s)/Editor(s): Celia Romm Livermore (Wayne State University, USA)
DOI: 10.4018/978-1-60960-759-3.ch002

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Abstract

It is advocated that the role of technology is instrumental in determining the effectiveness and efficiency of where, when and how business transactions are undertaken to meet stakeholder requirements in a competitive manner. However, research by the Small Business Forum (2006) suggest the use and application of ICT in small firms overall is poor where entrepreneurs do not capitalise sufficiently on the benefits of ICT. To succeed and grow, mompreneurs’ businesses should be using ICT as a backbone for the business in an integrated manner. The objective of this chapter is to examine the adoption and application of ICT in the mompreneurs business and challenges encountered in its effective use. A specific emphasis is placed on the issue of ICT and its use by the mompreneur in undertaking business transactions and as a means of facilitating small firm growth.

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