Adoption of Social Media Services: The Case of Local Government Organizations in Australia

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Author(s): Mohd Hisham Mohd Sharif (University of Adelaide, Australia), Indrit Troshani (The University of Adelaide, Australia)and Robyn Davidson (University of Adelaide, Australia)
Copyright: 2016
Pages: 17
Source title: Social Media and Networking: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-8614-4.ch040

Keywords: Information Science Reference / Media & Communications / Social Computing / Social Networking

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Abstract

The increasing diffusion of social media is attracting government organizations worldwide, including local government. Social media can help local government improve the manner in which it is engaged with community and its responsiveness whilst offering cost savings and flexibility. Yet, there is paucity of research in relation to the adoption of social media Web services in local government organizations. The aim of this chapter is to investigate the factors that drive the adoption of social media Web services within Australian local government. Using qualitative evidence, the authors find technological, organizational, and environmental factors that drive the decisions of local government organizations to adopt social media Web services. In addition to extending the existing body of knowledge, this chapter offers insight concerning important managerial implications for helping local governments to better understand social media adoption in their organizations.

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Adoption of Social Media Services: The Case of Local Government Organizations in Australia

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