Agent-Based Virtual Environments for Marketing: Processes in Commercial Sector

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Author(s): Rui Wang (The University of Sydney, Australia)and Xiangyu Wang (Curtin University, Australia)
Copyright: 2011
Pages: 9
Source title: Virtual Technologies for Business and Industrial Applications: Innovative and Synergistic Approaches
Source Author(s)/Editor(s): N. Raghavendra Rao (VIT University, India)
DOI: 10.4018/978-1-61520-631-5.ch008

Keywords: Business Information Systems / Business Science Reference / Computer Science & IT / Computer Simulation

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Abstract

This chapter investigates the use of SecondLife as a virtual environment to help the commercial sector in marketing process. It presents the use of Immersive Virtual Reality concept to design a distributed marketing system for commercial sector based on the Benford’s Mixed Reality boundaries theory and Motivated Learning Agents model. System framework has been proposed in this chapter and boundaries as well as agents factors in this framework have been discussed.

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