It’s All about the Relationship: Interviews with the Experts on How Digital Product Companies Can Use Social Media

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Author(s): Delaney J. Kirk (University of South Florida, Sarasota-Manatee, USA)
Copyright: 2011
Pages: 17
Source title: Digital Product Management, Technology and Practice: Interdisciplinary Perspectives
Source Author(s)/Editor(s): Troy J. Strader (Drake University, USA)
DOI: 10.4018/978-1-61692-877-3.ch007

Keywords: Business & Management / Business Science Reference / E-Business

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Abstract

The rapid growth of social media sites has caught the attention of individuals and organizations hoping to use these to market their products and services. As digital products are sold online, it makes sense to tap into these networking communities to sell products as well as to share information and gather feedback. In this chapter, experts who are currently using social media in a variety of ways are asked to share their experiences. Tips are given on what to do as well as what not to do in order to participate successfully on social media sites. Future managerial and research implications are then discussed.

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It’s All about the Relationship: Interviews with the Experts on How Digital Product Companies Can Use Social Media

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