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Ambient E-Service: Applications and Embracing Model
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Author(s): Yuan-Chu Hwang (National United University, Taiwan)and Soe-Tsyr Yuan (National Chengchi University, Taiwan)
Copyright: 2008
Pages: 30
Source title:
E-Business Models, Services and Communications
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-59904-831-4.ch003
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Abstract
Most of existing mobile services were designed based on the client/server architecture. Those mobile services neither paid much attention to mobile users’ interactions with their environments nor considered the collective efforts between the mobile users in a dynamic peer group. In this paper, the notion of ambient e-service is so defined as to identify a new scope of mobile e-service, which address dynamic collective efforts between mobile users (enabled by Mobile Peer-to-Peer technology), dynamic interactions with ambient environments (envisioned by Location-based service), the moment of value (empowered by wireless technologies), and low cost service provision. The notable features of ambient e-services are the exhilarated linkage based on social context and significantly rapid growth of connections. We also present an ambient e-service framework that characterizes ambient e-services with three dimensions (value stack, environment stack and technology stack), followed by several exemplars of ambient e-service applications. Moreover, we present the Ambient e-service Embracing Model (ASEM) that addresses the integrated consideration of trust, reputation and privacy required for fostering the growth of ambient e-services and steers the directions of future fruitful relevant research. The embracing model can also guide the government or service providers to implement the ambient e-service applications that satisfy customers’ unique needs under various circumstances. Keywords: mobile commerce, ambient e-service, mobile peer-to-peer, trust/reputation/privacy
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