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An Analytical Study on Digital Transformation in the Poland Hospitality Industry
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Author(s): Ahmed Chemseddine Bouarar (University of Medea, Algeria), Karolina Stojczew (Wrocław University of Economics and Business, Poland)and Kamel Mouloudj (University of Medea, Algeria)
Copyright: 2023
Pages: 19
Source title:
Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service
Source Author(s)/Editor(s): Gonçalo Poeta Fernandes (CITUR, Polytechnic Institute of Guarda, Portugal & CICS, Universidade NOVA de Lisboa, Portugal)and António Silva Melo (CiTUR, Polytechnic Institute of Porto, Portugal & CIDTFF, University of Aveiro, Portugal)
DOI: 10.4018/978-1-6684-6985-9.ch002
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Abstract
COVID-19 has exerted a huge impact on the hospitality; the digital transformation was one of the most prompt and the most solutions that guarantee businesses' survival in the light of lockdowns and mobility restrictions imposed in a bid to limit the epidemic spread. Hence, this chapter sought to explore the impact of COVID-19 on the hospitality industry and hospitality industry's digital transformation in Poland, as well as to identify the obstacles that may stymie the shift towards digitalization in this industry. To this end, a literature review methodology was employed. The results revealed that COVID-19 induced a negative impact on the hospitality industry in Poland in 2020, but with the beginning of 2021 this industry began to recover gradually. Also, COVID-19 quickened digital transformation adoption. The results also indicated that a sound and effective digital transformation reduces costs and improves business' performance; however, digital transformation may encounter several hurdles such as lack of knowledge, poor digital infrastructures, and lack of digital experience.
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