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Analysis and Customization of Web-Based Electronic Catalogs
Abstract
Electronic catalogs are at the core of information system support for electronic commerce. Unlike traditional paper-based product catalogs which are limited by size, access method, high production cost, and obsolete information, electronic catalogs promise up-to-date information, more flexible methods of search and retrieval, interactive multimedia user interface, and automated linkage and support for various procurement functions. As the World Wide Web became more popular, a tremendous amount of information flooded the cyberspace resulting in the problem of information overload. To attract and retain users, a Web site should be adaptive on information content, information organization and information display. In this chapter, a Personalized Electronic Catalog (PEC) system is proposed to synthesize the Web-based electronic catalog customization on information content, organization, and display; as well as to demonstrate the analysis and improvement of information access for electronic catalogs in an industrial application.
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