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Analysis of Corporate Social Responsibility With Grounded Theory Approach: Focusing on CSR and Sustainable Behavior
Abstract
This chapter is going to review and analyze the literature of the applications of grounded theory (GT) in corporate social responsibility (CSR). It is organized in three sections: definitions of CSR, the position of qualitative research methods and GT in the practices of CSR, and applications of GT in CSR. It particularly focuses on two paradigm models of CSR behavior and a paradigm model of sustainable behavior of farmers. Interviews, observations, and written materials such as CSR reports are the tools used to collect data in GT. Individuals, groups, or institutions can include the participants of studies in this regard and are selected regarding their relationship with the CSR-related phenomenon. The memos written by the CSR researchers are about the conceptual and theoretical ideas formed in the process of analysis. The phases of GT in CSR studies, including open coding, axial coding, and selective coding, are explained in this chapter.
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