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Analyzing the PESTEL Factors on ChatGPT and Its Impact on the Population

Analyzing the PESTEL Factors on ChatGPT and Its Impact on the Population
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Copyright: 2023
Pages: 12
Source title: Artificial Intelligence Applications Using ChatGPT in Education: Case Studies and Practices
Source Author(s)/Editor(s): Muhammad Shahzad Aslam (School of Traditional Chinese Medicine, Xiamen University Malaysia, Malaysia)and Saima Nisar (School of Computing, UUM College of Arts and Sciences, University Utara Malaysia, Sintok, Malaysia)
DOI: 10.4018/978-1-6684-9300-7.ch012

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Abstract

An AI application called ChatGPT has spurred discussions about how it can affect education. The researcher used the PESTEL analysis framework to understand the political, economic, social, technological, environmental, and legal aspects of ChatGPT in education and research. The political aspect observed leaned towards the left orientation. The economic aspect is loosely inclined towards increased productivity and efficiency. The social aspect is directed towards improved social services sectors. The environmental aspect raised concerns about carbon emissions and is yet not explored in detail by researchers, leading to a clear research gap. Last, the authors discuss the legal impact of ChatGPT on the population, and there is an unclear picture towards the AI laws and regulations. There is a need for research to differentiate traditional AI and generative AI. Moreover, generative AI must subclassify before developing the policy for all stakeholders. In conclusion, the responsible use of ChatGPT will benefit the productivity of the general population.

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