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Antecedents to Individual Adoption of Cloud Computing
Abstract
This chapter examines factors that influence individual adoption of cloud computing measured by the intentions to use cloud computing for personal needs. Drawing upon the cloud computing and online service literature, it recognizes eleven antecedents to individual intentions to use cloud computing. An empirical test on undergraduate and graduate students shows that of these antecedents a person's attitude toward cloud computing, subjective norm, perceived behavioral control, and perceived usefulness have direct impacts on intentions, while other antecedents, including perceived ease of use, transferability of computer skills, vendor reputation, perceived risks, privacy concerns, security concerns, and concerns about vendor lock-in, have indirect impacts. The study expands the view on cloud computing adoption among individual users with a multiplicity of factors and an integrative framework, and it also highlights the tradeoffs between benefits and risks in adoption decisions.
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