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Applicability of Circular Economy in the Hospitality Industry: Consumers' Perception
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Author(s): Joana Bica (Católica Porto Business School, Universidade Católica Portuguesa, Portugal), Jorge Julião (Católica Porto Business School, Universidade Católica Portuguesa, Portugal)and Marcelo Rudolfo C. Gaspar (Instituto Politécnico de Leiria, Portugal)
Copyright: 2020
Pages: 17
Source title:
Multilevel Approach to Competitiveness in the Global Tourism Industry
Source Author(s)/Editor(s): Sérgio Jesus Teixeira (Higher Institute of Administration and Languages, Portugal)and João Matos Ferreira (University of Beira Interior, Portugal)
DOI: 10.4018/978-1-7998-0365-2.ch017
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Abstract
As a growing trend and sustainability tool, characterizing consumer concern, behavior, and intentions towards circular practices is an important starting point to the adoption of Circular Economy. With a major focus on Hospitality Industry, an exploratory survey was conducted, approaching foreign and domestic tourists based on an online questionnaire, which produced 203 valid answers. Initial findings suggested most consumers are willing to accept green and circular practices when choosing their hotels. Furthermore, participants mentioned being concerned about the environment and the water consumption, supporting sustainable practices to minimize such environmental impacts. Taking into account age and gender, it was possible to understand which Circular Economy practices can influence most consumers' decisions and choices.
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