Applying the User Experience Study of a Virtual Multi-Cultural Community in a Service Re-Design

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Author(s): Borka Jerman Blažič (Institut “Jožef Stefan”, Slovenia & University of Ljubljana, Slovenia), Andrej Jerman-Blažič (International Postgraduate School “Jožef Stefan”, Slovenia)and Tanja Arh (Institut “Jožef Stefan”, Slovenia)
Copyright: 2017
Pages: 26
Source title: Handbook of Research on Technology Adoption, Social Policy, and Global Integration
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-2668-1.ch007

Keywords: Business & Management / Business and Organizational Research / Business Science Reference / Global Business

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Abstract

The aim of the research work presented in this paper is to explore a virtual-user community's influence on the design of a new, multimedia-based Internet service. The virtual communities considered here are the researchers and associated administrative staff, who are working on, or managing, collaboration projects or common tasks in distant laboratories all over the world. The paper reflects the attitudes and the cultural background influence on the technology adoption by the studied community. The user experience were analysed and then applied in the re-design of a new service developed within the Virtual Conference Centre Portal (VCCP) – Global Plaza. The studies were carried out with communities coming from three continents: Africa, South America and Europe. The paper gives a brief presentation of the VCCP's service facilities and an analysis of the results of the performed studies.

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Applying the User Experience Study of a Virtual Multi-Cultural Community in a Service Re-Design

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