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Assessing Empirical Relations of Music Piracy Behaviors with Lifestyle and Internet Self-Efficacy of Taiwan’s Web Users
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Author(s): Ti Hsu (Chinese Culture University, Taiwan), Weng Wong (Chinese Culture University, Taiwan), Chien-Chih Wang (Chinese Culture University, Taiwan), Yeen Ni Li (Chinese Culture University, Taiwan), Pu Chuan Li (Chinese Culture University, Taiwan), Min Chi Tsai (Chinese Culture University, Taiwan), Yu Kai Tsai (Chinese Culture University, Taiwan)and Sheng Hong Su (Chinese Culture University, Taiwan)
Copyright: 2011
Pages: 16
Source title:
Implementing New Business Models in For-Profit and Non-Profit Organizations: Technologies and Applications
Source Author(s)/Editor(s): Te Fu Chen (Lunghwa University of Science and Technology, Taiwan)
DOI: 10.4018/978-1-60960-129-4.ch014
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Abstract
Unlike past research on online music piracy with a focus on the economic or the legal perspective, the present study was designed to evaluate Web users’ behaviors related to the music piracy empirically. In light of the newly ratified Copyright Law in Taiwan, the behavioral intentions of Web users towards the music downloading and/or P2P file sharing were studied using a sample of 317 Taiwan’s Internet users. Results indicated that Web users were likely to reduce or modify their behaviors in order not to be in conflict with the new law. Results also showed that methods of music piracy used by respondents had nothing to do with lifestyle, but were more correlated to the Internet self-efficacy. Findings and their implications are discussed and suggestions for future work are offered in this chapter.
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