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Assessing the Antecedents of User Intention to Use Mobile Payment Services in the Context of Emerging Markets
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Author(s): Sonali Singh (Jaipuria Institute of Management Noida, India), Luis-Alberto Casado-Aranda (Madrid Open University, Spain)and Iviane Ramos de Luna (Open University of Catalonia, Spain)
Copyright: 2020
Pages: 20
Source title:
Impact of Mobile Services on Business Development and E-Commerce
Source Author(s)/Editor(s): Francisco Liébana (University of Granada, Spain), Zoran Kalinić (University of Kragujevac, Serbia), Iviane Ramos de Luna (Open University of Catalonia, Spain)and Inma Rodríguez-Ardura (Open University of Catalonia, Spain)
DOI: 10.4018/978-1-7998-0050-7.ch008
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Abstract
There is a growing interest in mobile payment services and its study is gaining popularity around the world. After reviewing literature related to mobile payment services, the current study proposes a conceptual model aiming to identify the main antecedents of user behavioral intention to use mobile payment services in an emerging market such as India. The authors collected data in the Delhi/NCR (national capital region) by means of an online survey technique. A structural equation modeling approach was used to test the proposed hypotheses. The results explain the importance of perceived usefulness, perceived attitude, and personal innovation of users in the use of mobile payment services. Perceived risk is found also relevant and negatively influences user intention to use. The findings of the study provide a background to preceding studies and encourage online businesses to combine this technology-based payment service.
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