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Association Rule Mining
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Author(s): Yew-Kwong Woon (Nanyang Technological University, Singapore), Wee-Keong Ng (Nanyang Technological University, Singapore)and Ee-Peng Lim (Nanyang Technological University, Singapore)
Copyright: 2005
Pages: 6
Source title:
Encyclopedia of Data Warehousing and Mining
Source Author(s)/Editor(s): John Wang (Montclair State University, USA)
DOI: 10.4018/978-1-59140-557-3.ch012
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Abstract
Association Rule Mining (ARM) is concerned with how items in a transactional database are grouped together. It is commonly known as market basket analysis, because it can be likened to the analysis of items that are frequently put together in a basket by shoppers in a market. From a statistical point of view, it is a semiautomatic technique to discover correlations among a set of variables.
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