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Audience Perception of COVID-19 Vaccination and Its Effect on the Behavioural Responses of Respondents in Oyo West Local Government

Audience Perception of COVID-19 Vaccination and Its Effect on the Behavioural Responses of Respondents in Oyo West Local Government
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Author(s): Adenike Omotayo Okeya-Olayinka (Ajayi Crowther University, Oyo, Nigeria)
Copyright: 2024
Pages: 11
Source title: Public Health Communication Challenges to Minority and Indigenous Communities
Source Author(s)/Editor(s): Kealeboga Aiseng (Rhodes University, South Africa)and Israel A. Fadipe (Ajayi Crowther University, Nigeria)
DOI: 10.4018/979-8-3693-0624-6.ch012

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Abstract

The COVID-19 disease presents an imminent danger that requires immediate action as it could be deadly. Vaccines against COVID-19 are considered to be of great importance to prevent and also to control, but there are challenges, one of which is uncertainty about public acceptance of the vaccine. The study looked at audience perception of COVID-19 vaccination and its effect on the behavioural responses of respondents in Oyo West Local Government. The study was anchored on the perception theory and the behaviour theory. The multistage probability sampling technique was adopted. The study found out that the COVID-19 vaccination awareness was not enough, thereby making the social media to have the upper hand by passing false rumours about the vaccine in order to get the people discouraged thereby leading to their non-challan behaviour and superstitious beliefs. The study concluded that the masses should be educated on the need to get vaccinated and therefore recommended that there should be more awareness on the COVID-19 vaccination to prevent future infections and deaths.

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