Balancing McLuhan With Williams: A Sociotechnical View of Technological Determinism

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Author(s): Liza Potts (Old Dominion University, USA)
Copyright: 2013
Pages: 6
Source title: Knowledge and Technological Development Effects on Organizational and Social Structures
Source Author(s)/Editor(s): José Abdelnour-Nocera (University of West London, UK)
DOI: 10.4018/978-1-4666-2151-0.ch007

Keywords: Information Science Reference / Knowledge Society / Social Computing / Social Sciences & Humanities

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Abstract

The article titled “Realising Virtual Reality: A Reflection on the Continuing Evolution of New Media,” presented a technological deterministic analysis on the evolution of virtual reality. A major criticism of the technological deterministic viewpoint is that it does not consider context of use and human agency. Looking specifically at the work of Raymond Williams and other British Cultural Studies researchers, this response argues for a more balanced viewpoint of technology, determined more so by cultural use than by technological enforcement.

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Balancing McLuhan With Williams: A Sociotechnical View of Technological Determinism

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