Beyond Tools and Procedures: The Role of AI Fairness in Responsible Business Discourse

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Author(s): Ivana Bartoletti (Women Leading in AI, UK)and Lucia Lucchini (Deloitte, UK)
Copyright: 2022
Pages: 8
Source title: Applied Ethics in a Digital World
Source Author(s)/Editor(s): Ingrid Vasiliu-Feltes (University of Miami, USA)and Jane Thomason (University College London, UK)
DOI: 10.4018/978-1-7998-8467-5.ch002

Keywords: Business & Management / Cyber Ethics / Ethics and Social Responsibility / Information Science Reference

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Abstract

As artificial intelligence (AI) is increasingly being deployed in almost all aspects of our daily lives, the discourse around the pervasiveness of algorithmic tools and automated decision-making appears to be almost a trivial one. This chapter investigates limits and opportunities within existing debates and examines the rapidly evolving legal landscape and recent court cases. The authors suggest that a viable approach to fairness, which ultimately remains a choice that organizations have to make, could be rooted in a new measurable and accountable responsible business framework.

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Beyond Tools and Procedures: The Role of AI Fairness in Responsible Business Discourse

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