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Big Data Applications in Healthcare

Big Data Applications in Healthcare
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Author(s): Jayanthi Ranjan (Institute of Management Technology, India)
Copyright: 2014
Pages: 13
Source title: Impact of Emerging Digital Technologies on Leadership in Global Business
Source Author(s)/Editor(s): Peter A.C. Smith (The Leadership Alliance Inc., Canada)and Tom Cockburn (Center for Dynamic Leadership Models in Global Business, Canada)
DOI: 10.4018/978-1-4666-6134-9.ch011

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Abstract

Big data is in every industry. It is being utilized in almost all business functions within these industries. Basically, it creates value by converting human decisions into transformed automated algorithms using various tools and techniques. In this chapter, the authors look towards big data analytics from the healthcare perspective. Healthcare involves the whole supply chain of industries from the pharmaceutical companies to the clinical research centres, from the hospitals to individual physicians, and anyone who is involved in the medical arena right from the supplier to the consumer (i.e. the patient). The authors explore the growth of big data analytics in the healthcare industry including its limitations and potential.

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