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Bikaner as a City of Happiness: A Peep Into the Cultural and Historic Evolution of an Unorganized Initiative to Develop a Happy City
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Author(s): Trilok Kumar Jain (Suresh Gyan Vihar University, India)and Neeraj Anand (Chitkara Business School, Chitkara University, India)
Copyright: 2023
Pages: 9
Source title:
Cases on the Resurgence of Emerging Businesses
Source Author(s)/Editor(s): Shefali Saluja (Chitkara Business School, Chitkara University, India), Dhiresh Kulshrestha (Chitkara Business School, Chitkara University, India)and Sandhir Sharma (Chitkara Business School, Chitkara University, India)
DOI: 10.4018/978-1-6684-8488-3.ch016
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Abstract
This is a case study on the relevance of the culture and heritage of a city to overall happiness and comfort of the citizens. India ranks at 136 in the World Happiness Ranking as per 10th World Happiness Report 2022. A happy city is a city that focuses on building infrastructure for get-togethers, interactions, parties, and socializing of the residents. This case study takes a look at the evolution of culture of Bikaner city and identifies key elements of this culture. It is located in Thar Desert and has extreme climatic conditions. It has geographical disadvantage but has many distinct advantages also. The city has been able to maintain its unique identity and culture despite the changes and pandemic the world has undergone over the decades. This city has been able to preserve its heritage and its deeply rooted traditional values. The authors have highlighted unique cultural characteristics of the city and also raised some concerns to be addressed to develop it as a preferred destination while developing it as modern city of happiness. The case study leaves many questions to ponder.
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