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Blogs as Pathways to Information and Influence Within the Kenyan Blogosphere
Abstract
Kenya has a robust blogger community, with hundreds of active bloggers and a variety of stimulating blogs on politics, agriculture, technology, education, fashion, food, entertainment, sports, and travel. The purpose of this chapter was to explore whether Kenyans participate in online discussions and to determine the role of Kenyan bloggers in online communities. Data was collected through a survey of 3,269 respondents aged between 14 and 55 years and social media mining on Twitter using Network Overview, Discovery and Exploration for Excel (NodeXL) API. Survey data was analyzed using descriptive statistics and cross-tabulation while mined data was analyzed for centrality metrics. The study identified Farmers Trend, Ghafla Kenya, KahawaTungu, and Kachwanya as influential blogs in the Kenyan blogosphere and that most Kenyan women read travel and food and fashion blogs while men mostly read sports and politics blogs. This chapter contributes to a better understanding of the Kenyan blogosphere.
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