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BookTubers as a Networked Knowledge Community

BookTubers as a Networked Knowledge Community
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Author(s): Karen Sorensen (University of Montana, USA) and Andrew Mara (North Dakota State University, USA)
Copyright: 2014
Pages: 13
Source title: Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization
Source Author(s)/Editor(s): Marohang Limbu (Michigan State University, USA) and Binod Gurung (New Mexico State University, USA)
DOI: 10.4018/978-1-4666-4757-2.ch004

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Abstract

In order to understand the relationship between Networked Knowledge Communities (NKCs) and the Networked Knowledge Society (NKS), the chapter authors conduct a genre analysis of a self-titled New Media genre called BookTube. BookTube is a NKC made up of YouTube content creators who use this particular social media channel to celebrate and discuss books, especially young-adult fiction. By examining how BookTube adheres to discourse community features—shared rules, genres, hierarchies, and values—the contours of this particular NKC become clearer. Stylistic patterns, the roles of authors, and author cultural capital all get negotiated within a discernible and definable set of practices that relate participants to other NKCs and the broader NKS. Furthermore, by relating these discourse features to other latent educational possibilities of the NKS, the authors explore how BookTube might be usefully implemented to model NKC practices in more traditional f2f educational settings.

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