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Building Corporate Culture for Competitiveness in Entrepreneurial Firms
Abstract
The dichotomy posed by Mandel goes to the root of every corporate plan and every CEO's concern. Professional bodies like the All India Management Association and business collectivities like the various Chambers of Commerce have been grappling with this for decades now, and with very little success too. Given that, the CEO implements the desired organisational change it remains the task of the culture to sustain this change and make the organisation vibrant. Traditionally Indian organisations are hierarchically positivist and therefore the quality of leadership determines the form and content of the internal environment of the organisation. This chapter accordingly will not deal with a treatment of leadership but refer the reader to Geometry of HR (2002) and What Every MBA Should Know about HRM (2005). Instead, it will treat corporate culture building for global competitiveness on the line of Business Ethics and Corporate Governance (2011).
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