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Building Media Literacy in Higher Education: Department Approaches, Undergraduate Certificate, and Engaged Scholarship
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Author(s): Allison Butler (University of Massachusetts – Amherst, USA), Martha Fuentes-Bautista (University of Massachusetts – Amherst, USA)and Erica Scharrer (University of Massachusetts – Amherst, USA)
Copyright: 2018
Pages: 19
Source title:
Handbook of Research on Media Literacy in Higher Education Environments
Source Author(s)/Editor(s): Jayne Cubbage (Bowie State University, USA)
DOI: 10.4018/978-1-5225-4059-5.ch009
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Abstract
Through detailed discussion and review of the work done in media literacy in the Department of Communication at the University of Massachusetts, including curricular alignment, engaged scholarship, and a media literacy certificate, this chapter shares how faculty, students, and community partners work together to bring media literacy theory and practice to action. The Department of Communication places a high value on media literacy across its programs and curricula and this chapter describes the department's carefully structured approach to media literacy.
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