Building New Relationships: Social Media Trustworthiness in Gulf Cooperation Countries

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Author(s): Afaf Mubarak Bugawa (Arabian Gulf University, Bahrain)and Noora Abdulla Janahi (Arabian Gulf University, Bahrain)
Copyright: 2020
Pages: 25
Source title: Implementing Computational Intelligence Techniques for Security Systems Design
Source Author(s)/Editor(s): Yousif Abdullatif Albastaki (Ahlia University, Bahrain)and Wasan Awad (Ahlia University, Bahrain)
DOI: 10.4018/978-1-7998-2418-3.ch012

Keywords: Artificial Intelligence / Computer Science & IT / Information Science Reference / IT Security and Ethics

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Abstract

Given the current widespread popularity of social media, such as Twitter, Instagram, Snapchat, and many other applications, understanding users' attitudes and usage behavior of social media applications becomes a necessity in order to develop future placements of such technologies and increase the level of trust among the users. Therefore, the aim of this chapter is to shed light on the impact of trustworthiness of social media on the intention to use it. Data is gathered through a quantitative method, in which a questionnaire is used as a primary data. A convenient sampling is applied, in which the most easily accessible managers and employees in Ministry of Interior in Bahrain are chosen. The results demonstrate that there is a significant positive relationship between trustworthiness and intention to use social media. The study recommends future works to study the impact of security awareness on the usage of social media in public sector in Bahrain.

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Building New Relationships: Social Media Trustworthiness in Gulf Cooperation Countries

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