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Building Trust in Digital Health Marketing Strategies for Successful Integration of Digital Twins
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Author(s): Yamijala Suryanarayana Murthy (Vardhaman College Engineering, India), Balijepalli Srinivasa Ravi Chandra (Vardhaman College of Engineering, India), Marusani Govardhan Reddy (Aditya Engineering College, India)and Areena Mahek (DePaul University, USA)
Copyright: 2024
Pages: 24
Source title:
Exploring the Advancements and Future Directions of Digital Twins in Healthcare 6.0
Source Author(s)/Editor(s): Archi Dubey (The ICFAI University, India), C. Kishor Kumar Reddy (Stanley College of Engineering and Technology for Women, India), Srinath Doss (Botho University, Botswana)and Marlia Mohd Hanafiah (Universiti Kebangsaan Malaysia, Malaysia)
DOI: 10.4018/979-8-3693-5893-1.ch002
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Abstract
In the evolving landscape of digital health, the integration of digital twins represents a transformative shift towards personalized and predictive healthcare. However, the adoption of this innovative technology is contingent upon establishing robust trust among healthcare providers, patients, and stakeholders. This chapter delineates a comprehensive framework of marketing strategies aimed at fostering trust and facilitating the seamless incorporation of digital twins into the healthcare ecosystem. Key strategies include leveraging educational content to demystify the technology, ensuring transparency around data privacy, engaging with healthcare communities through personalized communication, showcasing real-world success stories, and fostering partnerships to validate and scale the technology. Through a multidisciplinary approach that intertwines technology with patient-centric care, this chapter argues for a strategic marketing paradigm that not only educates but also empowers all stakeholders, thereby paving the way for a more trustful and efficient healthcare system.
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