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Business Intelligence Applied to Tourism
Abstract
Business intelligence is a set of tools, technologies, and operations that enable a company to collect and present valuable data for a tourism organization in dashboards or reports with insightful information, complementing data mining algorithms to produce insights about the business. This environment permits insights into customers' actual needs and preferences and contributes to offering the best tourism experience following the tourist profile and at the same time to identify and develop products and services personalized to tourism customers.
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