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Business Strategies and Disruptive Technologies: An Overview Within the Disruptive Innovation Theory

Business Strategies and Disruptive Technologies: An Overview Within the Disruptive Innovation Theory
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Author(s): Sucet Jimena Martínez-Vergara (Universitat de Barcelona, Spain) and Jaume Valls-Pasola (Universitat de Barcelona, Spain)
Copyright: 2020
Pages: 23
Source title: Disruptive Technology: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-9273-0.ch001

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Abstract

This chapter presents key issues taken from the review of existing literature on disruptive technologies and their importance for successful business strategies. The review is done within the framework of the disruptive innovation theory. The chapter covers an historical overview of the topic from the precursors to the most recent developments as well as an analysis of its predictive side. It also finds out whether the theory allows for the development of business models. Last section is devoted to the identification of strategies that are applicable in technological disruptive innovations and discusses relevant issues to develop such strategies. Disruptive innovations are widely recognized as key engines for competitive advantage, so it is important for companies to recognize the opportunities that emerge from developing disruptive technological innovations.

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