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Camouflaging Marketing: An Essence of Sales Issues and Perspectives
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Author(s): Shenki Tyagi (ITS Ghaziabad, India), Ashish Kumar (Chandigarh University, India)and Shilpi Sarna (LYOD Institute, India)
Copyright: 2023
Pages: 23
Source title:
Cases on the Resurgence of Emerging Businesses
Source Author(s)/Editor(s): Shefali Saluja (Chitkara Business School, Chitkara University, India), Dhiresh Kulshrestha (Chitkara Business School, Chitkara University, India)and Sandhir Sharma (Chitkara Business School, Chitkara University, India)
DOI: 10.4018/978-1-6684-8488-3.ch008
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Abstract
Content marketing is an eye opener to various customers and prospecting consumers to give them the viewpoint of understanding and knowledge. Consumers are educated due to the awareness of digital media and easy access to it. In today's era, this digital platform is also taking advantage of camouflaging the content as per their viewpoint, which needs to be put at the forefront. Today shoppers' various reports show that these associations are vulnerable to acts of neglect and may take on substitute freak procedures like a disguise. This case study makes salient contributions by integrating various portals of digital marketing with the concept of camouflaging and through which channel consumers' interest gets hampered. Every organization should use digital platforms with their uniqueness intact so that it should not be driven to another meaning of a message. Digital marketing is a spokesperson which is one way so it should be guided and directed with objectivity.
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