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Can Business Intelligence Enhance Organizational Performance Through Corporate Entrepreneurship?
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Author(s): Rodrigo Martín-Rojas (University of Granada, Spain), Víctor Jesús García-Morales (University of Granada, Spain), Aurora Garrido-Moreno (University of Málaga, Spain)and Encarnación García-Sánchez (University of Granada, Spain)
Copyright: 2020
Pages: 24
Source title:
Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities
Source Author(s)/Editor(s): José Guilherme Leitão Dantas (CARME, School of Technology and Management, Polytechnic of Leiria, Portugal)and Luísa Cagica Carvalho (Instituto Politécnico de Setúbal, Portugal & CEFAGE, University of Évora, Portugal)
DOI: 10.4018/978-1-7998-1981-3.ch010
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Abstract
The dynamism of the knowledge society's technological complexity and the speed with which data are processed to obtain information relevant to the firm and to generate new knowledge are making it especially important to research big data and the application of artificial intelligence to business (business intelligence) through strategic interactive processes that enable exploration and analysis of structured information on areas of the firm. Then, the chapter will examine how strategic use of tools and strategic technological variables can help firms to improve the development of their entrepreneurial processes to promote the competitive advantage of businesses. The goals of this research are to strengthen and advance the literature on corporate entrepreneurship, technology management, and business intelligence; to theoretically promote the integration of firms into the digital environment; and to research the technological connections that enable exploitation of current knowledge and entrepreneurship in order to draw conclusions to improve organizational performance.
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