Can the Use of Social Media be Useful in Universities' Career Services?: An Overview of Five European Countries

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Author(s): Ginevra Gravili (University of Salento, Italy)
Copyright: 2017
Pages: 14
Source title: Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity
Source Author(s)/Editor(s): Vladlena Benson (University of West London, UK), Ronald Tuninga (Kingston Business School, UK)and George Saridakis (Kingston University, UK)
DOI: 10.4018/978-1-5225-0559-4.ch013

Keywords: Business Science Reference / E-Business / Media & Communications / Social Networking

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Abstract

Social media tools are becoming an important presence in recruitment processes, transforming them. They allow an instant sharing of ideas, opinions, knowledge and experiences, creating a new “space-time” dimension that could be translated in a new way (additional) to “recruit” workers. Although there are many benefits and promises from social media, however several risks are associated with their use. The ambiguity related to legal and ethical issues of social media, at the same time, contains the enthusiasm related to the potentialities that social media offer. In particular, this chapter aims at analysing the perceived risks and benefits of social media by students to understand if it can be useful for University Career Services (referred to UCS) to use these tools in job placement. The analysis is conducted in five countries: Netherlands, Sweden, Lithuania, Bulgaria and Croatia. It can be useful for managers of universities and firms to understand whether the presence of Universities on social media by students and firms is positive or not.

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Can the Use of Social Media be Useful in Universities' Career Services?: An Overview of Five European Countries

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