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Capturing the Velocity of Sharia Economy Through an Islamic Boarding School's (Pesantren) B2B E-Commerce
Abstract
Indonesia is the largest Muslim majority country in the world, representing 13% of the global Muslim population. The high number of Islamic boarding schools, or pesantren, in Indonesia and the value of conventional transactions that occur among them present a big economic opportunity. However, this opportunity is not well-documented, captured, or maintained. The need to digitalize transaction processes between pesantren is of high importance. The government, which in this case is represented by the Central Bank, has tried to form an e-commerce platform for pesantren markets through one particular pesantren considered the most mature and prepared to coordinate and manage such a platform. However, the characteristics of users from pesantren are very unique with a strong culture among them. Thus, the building of an e-commerce platform for this specific market needs to be carried out carefully. By using qualitative and quantitative methods, this research attempts to design the most appropiate e-commerce platform for this Islamic market.
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