The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
A Case for Consumer Virtual Property
Abstract
While the Internet is generally regarded as a tool of consumer empowerment, recent innovations in e-marketing signal a disparity in the quality of knowledge that the e-buyer and e-seller each bring to the exchange process. Armed with sophisticated consumer tracking programs and advanced data mining techniques, the e-seller’s competitive advantage for anticipating consumer preference is quickly outpacing the e-buyer’s ability to negotiate fair terms for an equal trade. This chapter considers the possible threat that aggressive forms of electronic surveillance pose for a market economy in e-commerce and offers a framework for how marketing practitioners can protect consumer autonomy online. Using John Locke’s classic social contract theory as a model, I argue that information created by an end-user’s online activity is a form of ‘virtual property’ that in turn establishes a consumer’s right to privacy online.
Related Content
|
C. V. Suresh Babu, Sudhir M., George Kishore L., Sanjay Kumar V..
© 2024.
20 pages.
|
|
Ridhima Sharma, Amrik Singh.
© 2024.
12 pages.
|
|
Munir Ahmad.
© 2024.
16 pages.
|
|
Isuf Qabrati, Elhan Tafili.
© 2024.
28 pages.
|
|
Peterson K. Ozili, Aamir Aijaz Syed.
© 2024.
18 pages.
|
|
Samra Jusufi.
© 2024.
20 pages.
|
|
Halim Bajraktari, Valeri Qatani.
© 2024.
13 pages.
|
|
|