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Catalysts of Change: SMEs and Dynamics of AI Adoption

Catalysts of Change: SMEs and Dynamics of AI Adoption
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Author(s): Rishi Prakash Shukla (Chandigarh University, India)and Sanjay Taneja (Graphic Era University (Deemed), India)
Copyright: 2024
Pages: 13
Source title: Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship
Source Author(s)/Editor(s): Syed Far Abid Hossain (BRAC University, Bangladesh)
DOI: 10.4018/979-8-3693-1842-3.ch007

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Abstract

Redefining conventional business paradigms, the incorporation of artificial intelligence (AI) in small and medium-sized organizations (SMEs) has become a disruptive catalyst. This research explores the factors that motivate, hinder, and have repercussions for the adoption of AI in small and medium-sized enterprises (SMEs). This research aims to identify the critical elements influencing successful AI integration, the impact of AI on SME operations, and the potential for improving competitiveness and sustainability through a thorough analysis of industry case studies and a thorough review of the existing literature. This study provides important insights into the complex link between AI adoption and SME development by clarifying the way that technology is changing in the SME sector in terms of encouraging innovation and causing organizational transformation.

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