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Chayan Tea Shop: Behind the Salary Dispute
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Author(s): Qixing Li (Beijing Normal University-Hong Kong Baptist University United International College, China)
Copyright: 2023
Pages: 13
Source title:
Cases on Social Justice in China and Perspectives on Chinese Brands
Source Author(s)/Editor(s): Youssef Elhaoussine (Beijing Normal University-Hong Kong Baptist University United International College, China)and Lulu Wang (Business Advantage Consulting, China)
DOI: 10.4018/978-1-6684-4955-4.ch014
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Abstract
Chayan is a new-style tea brand that serves tea beverages mainly in Changsha city. It has become a key player in the new-style tea market and developed into a must-go place for tourists. However, Chayan hit the searching trends because of the viral spread of screenshots of a quarrel between employees and the founder on a salary dispute. Netizens devoted their attention to the controversy and condemned Chayan's exploitation of employees. Under the pressure of netizens' negative word-of-mouth, Chayan issued an apology letter. In the letter, Chayan explains the cause of the salary dispute and promises it will enhance communication with employees and solve the problem by accelerating business expansion.
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