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Chinese EdTech Economy in the COVID-19 Era
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Author(s): Poshan Yu (Soochow University, China & European Business Institute, Luxembourg & Australian Studies Centre, Shanghai University, China), Haiyue Gu (Shanghai University, China), R. Michael Sampat (Independent Researcher, Canada), Qiucen Lin (Independent Researcher, China)and Zuozhang Chen (Soochow University, China)
Copyright: 2022
Pages: 24
Source title:
EdTech Economy and the Transformation of Education
Source Author(s)/Editor(s): Sara Fazzin (Xenophon College London, UK)
DOI: 10.4018/978-1-7998-8904-5.ch007
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Abstract
This chapter discusses the Chinese EdTech economy in the COVID-19 era. After studying the characteristics of the Chinese online education market and its market size, this research focuses on the differences in business strategies and market responses among online education applications during the COVID-19 era and the subsequent institutional changes, as well as analyzing the factors that cause such differences. For the analysis, a few cases of successful online education companies in China are selected, and their business models and technology applications are discussed. The authors conclude this chapter by addressing the challenges that China's online education faces and providing corresponding suggestions.
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