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Circular Green Economy: Resources and Capabilities – Theory-Based Analysis

Circular Green Economy: Resources and Capabilities – Theory-Based Analysis
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Author(s): José G. Vargas-Hernández (University Center for Economic and Managerial Sciences, University of Guadalajara, Mexico), Marlene de Jesús Morales Medrano (University Center for Economic and Managerial Sciences, University of Guadalajara, Mexico) and Jorge Armando López-Lemus (University of Guanajuato, Mexico)
Copyright: 2020
Pages: 17
Source title: Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy
Source Author(s)/Editor(s): Neeta Baporikar (Namibia University of Science and Technology, Namibia & University of Pune, India)
DOI: 10.4018/978-1-7998-5116-5.ch002

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Abstract

The purpose of this chapter is to analyze the green and circular economy (GCE) model from the point of view of the resources and capacities of the organization. How is the application of the circular economy model related to strategic management? At first glance, it seems that the CE is operating within an operational level with a social impact. However, it also has implications that allow us to think that it can be used as an internal resource of the company that, if applied in the right way, can become a competitive advantage. In other words, the application of the CE is related to strategic management through the point of view based on resources and capabilities. Therefore, the present investigation has a descriptive-correlational nature, which was analyzed through Peng's VRIO framework.

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