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Collaboration: The Path to SME Performance Increase – A Case Study in a Portuguese Wine Region
Abstract
The inherent characteristics of a globalized market have imposed new competitiveness challenges on companies, particularly for SMEs. The wine sector didn't stay immune to this global phenomenon. The emergency of new wine producing countries have significantly increased competition for the European ones. The definition of collaborative relationships seems to be an effective way to increase the competitive potential of companies and guarantee their sustainability. This chapter describes the impact of collaborative relationships on corporate performance in the wine sector and is supported on a case study. Also, the perception of stakeholders about the operationalization of the network collaboration concept and its impact for the sector competitiveness are addressed. The study revealed that intensification of collaboration between wine companies could increase their competitiveness in the markets, due the benefits it endorses. However, some factors were revealed as conditioners to the operationalization of a deeply collaboration, restricting it to just a few activities.
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