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E-Communication in the Information Society and the Impact of New Technologies on Employee Communication
Abstract
In Castells’ (2001) definition of the information society, the term information refers to a specific form of social organization in which the generation, processing, and transmission of information become the basic source of productivity and power, due to the new technological conditions of a particular period of time. In this information- based society, people are amongst the most valuable and scarce assets of an organization (Murgolo- Poore, Pitt, & Ewing, 2002). It is recognized that members of an organization are of capital importance to its success, and employees are viewed as a key strategic group in obtaining organizational competitiveness (Grunig, 1992; Murgolo-Poore & Pitt, 2001). Employee communication plays an important role in improving organizational efficacy, performance, and competitiveness (Clampitt & Downs, 1993; Morley, Shockley-Zalabak, & Cesaria, 2002). It plays a role in the coordination of tasks, the circulation of information, and in helping employees to identify with organizational objectives and values (Hargie & Tourish, 2004). It even has potential benefits for external customer satisfaction (Piercy & Morgan, 1991; Fisk, Brown, & Bitner, 1993). This confirms the vital role that employee communication plays in organizational success (Murgolo-Poore & Pitt, 2001). Communication with and between employees is a central aspect of organizational life, and it has become even more important as organizations have entered the age of the knowledge economy (Murgolo-Poore et al., 2002). The information society, or knowledgebased era, brings challenges and opportunities to the employee communication process. New technologies are creating new channels of communication within organizations, and they are also modifying the old means of communication. Just as importantly, they are changing the way that organizational communication is now understood. This article presents the main impacts that new technologies (and, principally, the Internet) are having on employee communication, which can help us to understand the magnitude—and the implications—of the changes that have been produced in organizations by the evolution from traditional employee communication to e communication.
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