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Communication on Social Network Sites: Assessing Cyberbullying Among Young Women in Nairobi, Kenya – Case of Facebook Platform
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Author(s): Denish Ouko Otieno (Moi University, Kenya), Faith Halima Kirigha (Kenya Institute of Mass Communication, Kenya)and Alfred Okoth Akwala (Technical University of Kenya, Kenya)
Copyright: 2021
Pages: 15
Source title:
Dialectical Perspectives on Media, Health, and Culture in Modern Africa
Source Author(s)/Editor(s): Alfred O. Akwala (Technical University of Kenya, Kenya), Joel K. Ngetich (Kabianga University, Kenya)and Agnes Wanjiku Muchura Theuri (National Youth Service School of Business Studies, Kenya)
DOI: 10.4018/978-1-5225-8091-1.ch013
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Abstract
Facebook is regarded as a popular social network in Kenya more so among the youth besides other sites like Instagram and Twitter. A study conducted by World Wide Web Foundation revealed that more than one in every five women in Kenya have experienced cyberbulling. Such study results justifies that the internet is rife with harassment with more women bearing the brunt as compared to men. The main objective of the study was to establish forms of cyber-bullying among young women between 25 to 35 years old on Facebook platform. It was established that unwanted trolls, doxing, and sexual harassment were the dominant cyberbullying trends on Facebook among young women in Kenya with men being the highest perpetrators of cyberbullying than women. It was also established that there is lack of awareness among young women on Facebook Safety, which is a resource developed by Facebook for reporting inappropriate content and help protect people who may be feeling self-injury due to cyberbullying on Facebook.
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