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Concurrence of Sports and Entertainment Industries: Super Bowl
Abstract
Modern entertainment is defined as the experience that is marketed to entertain a large and heterogeneous group of human beings. Products might be evaluated in different ways by those who have different cultural and historical backgrounds. The meanings evoked by a particular branch of sports may differ according to the demographic aspects and experiences of individuals, and even the history of their counties along with their cultures. On that note, the sports branch intertwined with American culture is undoubtedly American football. The Super Bowl, which might be considered an ordinary sports activity, has turned into a huge organization that is discussed for days and experienced as a festive occasion. In this chapter, the Super Bowl is analyzed with a literature review through the ideas of intellectuals as well as the figures and examples within the context of the concurrence between the sports and entertainment industries.
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