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Considerations and Methodology for Designing a Virtual World: Solution for a Large Corporation

Considerations and Methodology for Designing a Virtual World: Solution for a Large Corporation
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Author(s): Brian Bauer (Étape Partners, USA)
Copyright: 2011
Pages: 18
Source title: Gaming and Simulations: Concepts, Methodologies, Tools and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-60960-195-9.ch205

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Abstract

This chapter centers on a publically traded Fortune 500 Pharmaceutical company based in the United States. With over 100,000 employees spread across many countries, physical separation of the workforce is an everyday reality. In the author’s case, it was not the goal to attempt to unite the entire company; rather, it was the author’s goal to provide a means to overcome the obstacles that present themselves when physically disparate coworkers must perform seamlessly to complete a business process.In the following case study, the author determined that although users were open minded to trying Virtual Worlds and other types of Immersive technologies, the solutions delivered needed to provide task oriented functionality that was directly in line with everyday business process. Using this basic requirement, the author developed a Virtual Corporate Environment Business Tool (VCEBT©) box.The VCEBT© philosophy is grounded on the principal that business process is accomplished by following a set of business methods each performed using a set of business tools. While it may sound like a rigid and inflexible way to describe a knowledge-worker environment, the author finds that the process-method-tools definition applies to most environments quite well. The goal is to introduce new tools that increase the effectiveness of this process in terms of its ability to meet clearly defined business objectives.The VCEBT© framework does not attempt to change people or the work that they do. VCEBT©’s do augment the business tool box, providing highly efficient tools designed to solve real world challenges that can restrict a business’s ability to maximize business performance.

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